Vesku’s software allowed anyone with time on their hands to make their own musical ringtone creations, but most people didn’t have time on their hands. A Finnish wireless provider called Radiolinja said yes, and took Vesku’s idea and scaled it up. He started pitching telephone companies on the idea of an application that would allow people to create, share, and download custom ringtones. Vesku wanted everyone to be able to do the same and choose the ringtone they wanted to hear. Everyone on the train was staring at him, and he loved it. Someone called his phone, and “Jump” screamed from his pocket. His big moment came on the way to a meeting on a packed rush-hour train. Once he got that working, Vesku was able to create a really basic version of Van Halen’s “Jump.” He loaded the ringtone into his phone and was excited to test it out in public. Vesku and his friends realized that they could compose ringtones in a program Vesku created called Harmonium - and then use that Smart Messaging platform to transfer bits of a song as code to a cell phone.
It turned out that the Nokia phones that Vesku and his friends were using had an early text messaging function called Smart Messaging, which let Nokia users send messages to each other.
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